Exploring the Intersection of Food, Culture and Identity
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Tyranny of the Chips

masala magic chipsIt’s tough to know what Lays was thinking when they created Magic Masala Potato Chips. They hang at every news stand and every rest stop, there above the bags and boxes of far superior treats, like spicy, oily, chuklee, fried cereal chevida, and flaked rice with chilis. The Indians have the best snack food in the world. Why, oh why, would we try to colonize their palates with a potato chip? Don’t get me wrong — I love potato chips. But this is one food migration that should be moving in the opposite direction.

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1 comment

1 Sue from Duluth { 05.05.10 at 4:15 pm }

…but Magic Masala chips are so delicious! Do you have any particular favorites?

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